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  • Van's Say Cheese! Promotion
  • Van's was looking for a fun way to increase brand engagement, as well as introduce their new Say Cheese! Crackers snack product to consumers. A Facebook application that allowed Van's fans to engage with the brand by "Saying Cheese" and adding fun icons to their photos for a coupon was created. The goal of the application was to drive brand engagement and get people excited for the new line of snack products.
  • Executed While Working at Motive
  • Roles
  • Design Strategy
  • Concept
  • User Experience
  • Visual Design & UI
  • Branding
  • The Process

    The project started with brainstorming ideas that would get the Van's community involved in interacting with the brand's Facebook page in an engaging way. Once a direction was chosen, I began paper prototyping and wireframing ways to make the concept come to life. From there, several design directions for the landing page of the applications were explored.

  • The Application

    Once the client chose a design direction, I worked to flush out the remaining pages of the application. This included creating a robust UI kit for the development team to use when making the vision come to life.

  • Like Gate

  • Landing Page

  • Registration Form

  • Photo Flow: Choose a Photo

  • Photo Flow: Crop & Resize

  • Photo Flow: Add Stickers

  • Photo Flow: Choose a Cheesy Saying & Submit

  • Coupon Messaging

  • Photo Gallery

  • Photo Overlay

  • UI Kit Elements

  • Stickers

  • The Promotional Support

    Once the design of the application was done, I worked on designing and developing two HTML emails. One was used to promote the application, and was sent out via MailChimp to Van's newsletter subscribers. The other was used to deliver the promotional coupon to people who participated in the promotion. I also designed a number of social images to drive traffic to the Facebook application.

  • Coupon Email

  • Social Support Imagery

  • Prizing Mailer

    The ultimate prize was to be one of the first people to try the new Say Cheese! Crackers from Van's. The graphics for the shipping box and a coupon were designed and mailed out to winners of the promotion. Say Cheese! Crackers were also placed inside the box.

  • Coupon

  • Cracker & Coupon Mailer Box

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